the singularly unique pop artist keir releases 2023's brightest, best & most theatrical song 'lemonade'
Casually lifted from Keir’s astonishing self-titled debut album due 14th July 2023, Lemonade describes the spontaneous fireworks of a new partnership, a new thing, a new world – or as Keir puts it – “You enter the new world with somebody you barely know. You throw caution to the wind because you feel awake from the boredom of life before. This world has given you a new life.”
Lemonade practically fizzes with excitement - an excitement for life and the search for an “effervescence breaking free” moment that’s very rare in life. As crazy and, quite frankly, free as Queen’s more ebullient moments – did we mention the song was theatrical? – Lemonade is like a boiling pan of water, and yet, paradoxically, just another love song; it is perhaps this demonstrative insouciance that has persuaded Germany’s Late Night Berlin talk show to premier the song on Tuesday, May 9th, and a 45-minute ProSieben Music Special on Keir – a performance slot usually reserved for artists such as Arctic Monkeys and Metallica – to be scheduled to air at 11pm on 6th June. Altogether now: “Love, Death, Truth, Respect.”
Lemonade utilizes a common theme running through much of Ker’s material – mental health. For four years, Keir acted as a support worker at Dimensions in Bath, working with people who have autism and severe learning difficulties. For the record, he absolutely loved it, feeling “a deep connection to the people we supported and the darkness they felt.” Keir thinks this is because struggles with mental health run in his family. “A family member was sectioned when she was younger,” says Keir now, “and there’s something about dark inner turmoil I’ve always found an affinity with. My intentions are not to glamourise darkness, but to shine a light towards it. Music is my way of connecting the dots I suppose.”
Bristol-based Keir is already receiving huge and enthusiastic support from Spotify playlists duvet day, The Lovely Little Playlist and BBC Introducing.
“With a cynical but astute gaze on the world and musical talent in abundance, it’s only a matter of time until he’s regarded in the same realm as figures like Beck or Prince” – Wonderland magazine.
“An artist who changes everything” – BBC Introducing.
“This artist has looks and talent to suggest he’s going to be a major artist” – Louder Than War.
Lemonade has been released on 5 May 2023 through Vertigo/Universal. Keir’s self-titled debut album will be released on July 14th 2023.