'playloud', the new single by moncrieff - a call to arms, to anyone who feels frustrated and alienated by society
Having kicked off this year featuring on a host of 2020 hot lists (2FM ‘Rising Artist of 2020’, Goldenplec ‘Plec Pics’ for 2020 and named as one of Her.ie’s ‘Ones To Watch’ for 2020), the genre bending Moncrieff released his brand-new single PLAYLOUD in July 2020, and is available on all streaming platforms.
His debut body of work ‘The Early Hurts’ EP featured lead track ‘Like I Do’ - his debut radio single (released in Sept 2019) received extensive airplay across national radio, racking up nearly 12 million audience impressions. The success of the single and EP led to Moncrieff selling out his first headline show in Dublin in less than 3 hours. Moncrieff’s growing reputation also landed support slots touring with headline Irish acts Picture This and Walking on Cars. Moncrieff's own headline Irish tour was set for early this year and has been rescheduled for later dates.
Having spent most of early 2020 in the solitude of his friend and co-producer Toby Scott’s home studio in Brighton, Moncrieff has unearthed a body of work that's stirs a mix of genres into his own sonic sound, that’s both intoxicating and invigorating.
This new chapter sees Moncrieff explore his role and place as a young person transitioning into adulthood in a world that seems to be getting crazier by the day, capturing the zeitgeist of an ever changing musical and cultural landscape along the way.
Speaking about the song, Moncrieff says - “PLAYLOUD was written as a call to arms, to anyone who feels frustrated and alienated by society. A world where greed, consumption and the desire to make money trumps all. With Global leaders not doing enough to tackle (and some outright denying) the threats of climate change, and the growing gap between the rich and the poor. Since the song was written in January, we’ve seen two of the world's biggest leaders fumble through a global pandemic, with thousands of lives needlessly lost, as well as the continued systemic racism and police brutality inflicted upon the black community in the states and the UK".
Moncrieff explains that “PLAYLOUD stands as an act of defiance and social disobedience by the youth, to not allow the failings of those in power to stand in the way of their pursuit of happiness and self-expression. The youth want to be free to determine their own destiny as individuals - to live life to the fullest, as the truest and most unapologetic version of yourself you can be, no matter if the world feels like it could end tomorrow".