irish alt rock trio ugly beautiful release hopeful single and music video 'sunrise'

Irish alternative-rock trio 'Ugly Beautiful' have released a new single “Sunrise”, along with an animated music video.

The guitar-driven track is dynamic and engaging while also melodic and emotional. It is rhythmic and riffy, with thoughtful lyrics.

Kieran says, “The song tells the story of two people trying to help each other through this relentless, confusing, distracting world in which we live.” It’s a conversation - one person caught in their own thoughts, the other trying to help them get out of it. The chorus is a reminder to live in the moment - to acknowledge what’s happening right now in the present.

The music video was created by visual artist and animator Aaron Wiley. Kieran says, “We were excited to get Aaron on board to bring a visual element to the music.  Aaron has done an amazing job, taking things to a new level altogether. His story brings a new perspective to the song which is exactly what we were looking for. It's a feast for the senses.” The video features a man working in a factory, going through the grim motions of life. A light shines through the mundane, showing him a different way to see the world, and how to overcome the rut in which he finds himself. The dreamy psychedelic sequences are the sunrise within the music video.

The band recorded the track in Data Recording Studios, Kerry, a few years ago. More recently, the vocals and synths were recorded and the track mixed by Kieran in his home studio.

Ugly Beautiful’s sound blends alternative rock with hints of grunge and indie, and features intuitive songwriting and thoughtful production. The band employs collaborative songwriting between Kieran Lane (lead vocals and guitar), Falender (drums) and Galagher (bass). The band was founded in 2007 and released several successful projects and toured extensively around Ireland between then and going on hiatus in 2013.
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The band reunited in 2019, gigging in Poland and planning to follow up with a tour in the summer of 2020. Finding himself with a lot of free time during the lockdown, Lane dug out some unreleased recordings the band had made pre-hiatus. He re-worked and re-imagined the tracks, rewrote lyrics, added layers of guitars and synths, and recorded vocals and backing vocals in his home studio. The band is currently releasing these recordings and looking forward to future projects.