AFTER BEING INTRODUCED BBC TRACK OF THE DAY, OLIVIA WHITE JUST RELEASED HER DEBUT SINGLE 'CALL IT LOVE'

Having being named BBC Introducing’s track of the day, Olivia White has just released her debut single ‘Call It Love’ on the 29th of January. Her style is bold daring and impossible to ignore as she continues to push out astounding anthems that are highly relatable for people of all musical persuasions. Inspired by the likes of Dua Lipa, Charlie XCX, Lorde and Frank Ocean, she has an innate ability to really dig deep into listeners' hearts and evokes strong emotions.

The young singer began her music career at the age of just eleven when she would perform in music theatre productions. She soon moved away from her small town in the UK to go and study at The Academy of Contemporary Music.  The singer has amassed over 5000 followers on Instagram alone, seeing her grow a small, yet dedicated following for her bittersweet anthems. The track was produced at the notorious Numen Studios. 

Music for Olivia has always been an outlet for her deepest emotions. She wrote her debut over first lock down. The song was a safe haven for her to process the pain of being hurt by different situations in life.

She hopes for her music to help people by connecting with them and making them feel less alone. Music has always been a source of clarity for Olivia. The lyrics written by the likes of Frank Ocean and Banks played a key part in developing Olivia lyricism. Her lyrics are often unique and ambiguous, making them accessible to anyone and open to interpretation. This enhances the listeners ability to use her music to reflect on their own emotions and fully relate to each word.​