The COVID years were different, but not necessarily bad. Many people used the time to reflect and engage in activities they usually couldn’t find time for. Creativity blossomed, with many discovering or deepening their passion for music and other arts during lockdown.
Musicians finally had the time to record and release their first songs. The years 2020 to 2022 were a golden opportunity for newcomers, as major labels delayed some of their releases. This gave emerging artists a chance to be heard and to be included in playlists typically dominated by big stars.
Despite the inability to tour, the music industry adapted. New music platforms emerged, streaming concerts became popular, and alternative revenue streams flourished.
So, did the Corona years ruin music? I don’t think so. While the absence of live concerts is unfortunate, the music industry still continues to thrive with fresh talent and new opportunities. These crazy times have inspired many to pursue their dreams of becoming musicians.
More than that, Post-COVID, the music market has undergone significant development and adaptation:
Digital Transformation: The shift to digital platforms accelerated, with streaming services, virtual concerts, and online music lessons becoming mainstream. Artists are leveraging social media and digital tools to reach audiences directly.
Virtual and Hybrid Events: Virtual concerts and hybrid events (combining in-person and online experiences) have become a permanent fixture. These formats have expanded audiences and created new revenue streams.
Independent Artists Rising: The pandemic leveled the playing field, giving independent artists more visibility. With major labels slowing their release schedules, indie artists found opportunities to gain traction on streaming platforms and social media.
Direct-to-Fan Engagement: Artists are increasingly engaging directly with their fans through platforms like Patreon, Bandcamp, and other fan subscription services, creating a more personalized and financially supportive relationship.
Innovative Revenue Streams: The industry has explored new revenue models, such as NFTs (non-fungible tokens), exclusive digital content, and merchandise bundles, offering unique experiences and products to fans.
Livia Veser - Artist Manager Claudia eRecords / Germany
